Transforming Product into
Brand Growth

Fashion Brand & Buying Services

With 15+ years leading buying & product strategy for premium womenswear and sportswear, I partner with forward-thinking brands to build ranges that perform, profit and reinforce brand identity.

From concept to delivery, I guide you through the decisions that determine whether your next collection is a launch or a legacy.

I help ambitious founders and fashion teams create, develop and scale sportswear product ranges that sell — profitably, on time, and with purpose.

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WHO I HELP

Sportswear & lifestyle startups

Growing DTC brands

Founders with product ideas but no buying and product background

Teams needing freelance product leadership

For Brands That Want The Next Level

I deliver three core services designed for brands which are serious about product-led growth:

Our Services

Strategic Range & Budget Planning

Align your offer, margins and price points with your brand vision and market opportunity.

Product Development Leadership

Move from concept to collection with clarity. I lead the process, ensure cost efficiency and product integrity

Buying & Launch Strategy

Scale smart; Set MOQs, time sequences, supplier strategy and roll-out plans that deliver sell-through and repeat business.

Why work with me?

What I give you

With 15+ years leading buying and product strategy in womenswear and premium sportswear, I help brands translate ideas into collections that sell — and sell well.

I work with founders and leadership teams to shape product offerings, optimise margins, set pricing structures, and future-proof their brands — ensuring every piece delivers on both commercial and creative goals.

I bring strategic and creative leadership to design-led brands, helping them embed sustainability, define their voice, and grow with clarity and confidence.

Transforming Product into Brand Growth